Two north London Marks & Spencer branches will begin to sell unsold fresh bakery loaves repurposed as frozen garlic bread.
The shops in Hampstead and Enfield will sell the frozen bread from £1 as part of a scheme to reduce food waste and help shoppers with their cost of living.
At the end of each day, unsold baguettes and boules – baked in-store daily – are prepared and filled with garlic butter, sold with an extended shelf life of 30 days.
It is now being extended to the two London stores, after being live in 251 stores since the scheme launched in 2020.
Shoppers will now have the choice of San Francisco Sourdough Garlic Bread (£3) and West Country Cheddar and Red Leicester Garlic Cob (£3), alongside the existing choices of a Garlic Baguette (£1 single pack or £2 twin packs) and a boule (£2.50).
Bernard Perera, manager at M&S Hampstead, said: “Our in-store bakers create the freshest, highest quality bread daily for our customers.
“We believe each loaf is too good to waste and our customers agree. By getting creative we’ve found a way to extend shelf life and create delicious products for our customers – at great value too, from £1.
“Myself and the team are determined to keep finding innovative ways to tackle food waste in-store and look forward to playing our part in reducing food waste for M&S stores across the country.”
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