It's only a few weeks since the Wembley Park branch of Five Guys first opened its doors, but it could be set to be the busiest burger joint in England this summer.
Staff at the spacious American fast food chain in Wembley Park Boulevard are smack opposite the famous Wembley arena, and a few steps from the National Stadium, which is about to be besieged by Taylor Swift Fans.
Add in the recent Champions League final, and forthcoming gigs by Green Day, Bruce Springsteen, and AC/DC, and that's a whole tonne of burgers and shakes to serve to hungry music-lovers.
We popped in at Wembley during a lull to sample the Five Guys offer. For those not in the know, the brightly lit restaurants that are sprouting up all over London are spotlessly clean, with white and red check tiling, wooden tables and an open kitchen.
Diners seeking an alternative can choose a beef hot dog, plain or with cheese or bacon but really it's the burgers, cooked fresh on site, that are the main draw.
A double patty comes as standard and you can upgrade with bacon and cheese.
Also standard is a comprehensive range of 15 toppings including grilled mushrooms, grilled onions and pickles, alongside the usual range of sauces and salad items.
The foil-wrapped burgers are juicy and substantial. I chose grilled onions with salad and burger relish, while my teenager went for hot sauce and jalapeno.
Five Guys 'boardwalk fries' are twice fried and salted and in famously generous portions. In keeping up the spicy theme, we went for the cajun fries dipped in mini cups of ketchup and mayo that you pump yourself from dispensers.
Drinks are also American-style with unlimited refills of Coca-cola, Fanta, Dr Pepper or Sprite from a gleaming machine.
But the ice-cream-based shakes also keep drawing fans back, and can be customised with as many of the 11 mix-ins as you like. Biscoff, Oreo pieces or even bacon, alongside fruits such as mango and strawberry or slam dunk classics like chocolate and vanilla.
For the full American experience we loaded ours with peanut butter and the salty-sweet creaminess went perfectly with the meaty burger and spicy fries.
I was going to make a joke not to Shake it Off but instead I will just wish the staff luck as they get ready for Swift mania.
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