Uniqlo has opened its latest UK outlet in a historic quarter of Kings Cross.
The global clothes chain opened its doors in Coal Drops Yard on Thursday (September 19) in an iconic building that was once a giant music venue.
The new store has elements that nod directly to the chain's Japanese roots and culture such as a vending machine selling children's clothes.
For those who have not visited yet, here are pictures showing the interior of the Kings Cross store.
Customers can browse and buy men's and women's clothing across three floors where they'll find everything from heat-tech vests to cashmere jumpers.
On the second floor there is a vending machine selling items of children's fashion.
This is a collaboration with East Japan Railway Company (JR-East), which sells products through vending machines in Japan, where they are an integral part of the culture.
In keeping with sashiko - the historic Japanese tradition of mending clothes decoratively - the second floor also has a RE UNIQLO Studio where customers can recycle, repair or remake their favourite items so they can keep wearing them for longer.
For the Kings Cross branch, Uniqlo is collaborating with Central Saint Martins, University of the Arts London, where two fashion graduates are designing an Eki stamp inspired by Coal Drops Yard.
An Eki stamp is found at many train stations in Japan, with designs typically featuring imagery emblematic of the station's city or surrounding landmarks.
Partnering with London Mural Festival 2024, Uniqlo has collaborated with Pref, a British artist who took inspiration from the brand's 'Made For All' philosophy to create an artwork in his classic typography style.
Shōtengai Market, a Japanese style market, will be held in Coal Drops Yard estate every month, to showcase pan-Asian businesses.
For the opening, vendors Kichiya will sell Japanese-inspired baked goods, and Onigiriheads will offering Onigiri and other Japanese snacks.
UNIQLO app customers shopping over the opening weekend will see discounts on many goods and can win a trip to Tokyo by scanning the app with any purchase to be entered into the draw.
Uniqlo will be opening another store in London’s White City Westfield on the October 10.
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